
01 / Interactive case study · E-commerce
What drives marketplace revenue—and where does delivery performance weaken the customer experience?
I analyzed roughly 96,000 delivered orders from the Brazilian Olist marketplace — about R$15M in revenue — and built an interactive view of revenue, order volume, category demand, late delivery, and review scores. Late-delivery hotspots by state are traced through to their effect on customer review scores.
Read case study